Reshaping how parents of prospective students learn about the school, its curriculum, its faculty, and the community.
Highlights
32,200
prospective parents reached
8,700
video views
$0.17
cost per view
Identifying and speaking to a school's audience
University Liggett School (ULS) is a private preschool and kindergarten through 12th grade college preparatory school in Metro Detroit that is nationally recognized for its innovative curriculum and arts and athletics offerings.
The school wanted to reach a targeted market of high-net-worth parents in a tight geographic region, in order to increase enrollment and awareness of ULS benefits within this community. Airfoil identified and built out target personas, then created unique messaging, channels, and content types that would resonate best with the school’s desired audience.
With targeted, creative messaging and content, the school reached more than 32.3K prospects and more than 140.8K impressions from targeted audiences.
Developing personas
75-percent of our secured media opportunities were in publications geared toward relayr’s priority asset classes. This approach allowed Airfoil to spend time wisely in the outlets most aligned to the company’s sales and business objectives
Serious results
Through new messaging and creative elements that connected deeply with key audiences, Airfoil’s demand generation strategy helped University Liggett School reach more than 32.3K prospects in target audiences and regions, garnering more than 140.8K impressions. The videos Airfoil developed were viewed nearly 9K times, at the cost of $0.17 per view.
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