How to Attract Investors Before TechCrunch Comes Calling
It’s a common startup myth: “If we just get a TechCrunch story, investors will come.” We get it, that kind of coverage feels like a great way to attract attention and drive funding. Unfortunately, the reality is that publications like TechCrunch usually cover your company…
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Three Ways Content Marketing Can Drive Your Brand Growth
When it’s done right, content marketing can be an incredibly effective driver of business growth. It can generate qualified leads. It can deepen your connection with customers. It can position your brand as a market innovator and attract best-in-class talent to your company. For the…
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What is Substack? And Why Does It Matter for Your Communications Plan?
In today's media landscape, where social media algorithms and shrinking attention spans impact the reach of your message, Substack has quietly emerged as a powerful platform for creators, thought leaders and brands to cut through the noise. Whether you're a marketer seeking to connect directly…
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Using Biometrics to Craft PR Campaigns That Truly Connect: A Conversation with Pioneering Researchers at GVSU
We had the honor of connecting with professors Dr. Imran Mazid and Robin Spring at The Advertising/Public Relations (Ad/PR) Biometrics Lab at Grand Valley State University (GVSU), to discuss how biometrics can be leveraged to better understand human behavior and ultimately inform marketing and communications…
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The Future of Public Relations: USC Annenberg’s 2025 Global Communication Report
If you’re wrestling with the impact of AI, political polarization, and an increasingly fragmented media landscape in your day-to-day work, rest assured you are not alone. Each year, the USC Annenberg Center for Public Relations publishes an in-depth report that explores the key trends and…
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Five Tips to Uplevel Your Brand Storytelling
Brand storytelling is all about creating an emotional connection with your target audience. It can bring your brand to life in a way that resonates on a human level and illustrates your values, mission and purpose, ultimately building trust and credibility. If effective brand storytelling…
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